PILLARS

Consumer Law Compliance (Consumer 180°)

Buritica Abogados logo, a law firm specialized in intellectual property, consumer law and health regulation in Bogotá

CONSUMER 180º

It allows for improving sales and customer service processes.

With the Consumer 180º System, compliance with consumer protection regulations ceases to be a burden for the company. On the contrary, it becomes a tool that allows for improving sales and customer service processes, increasing the positive perception of the company, and preventing legal actions from consumers and oversight and control entities.

What is Consumo 180°?

Consumer protection rules are increasingly extensive and demanding, which means that only through legal self-management and compliance tools can suppliers and manufacturers apply them in full.

With our Consumer Protection Compliance and Management System, Consumo 180°, your company can manage and fully comply with consumer protection requirements using its existing resources.

What does Consumo 180° include?

The Consumer 180º System covers all aspects that impact the relationship between the supplier and consumers, for which there is special regulation imposing additional obligations on the supplier in favor of the consumer.

Diagram of Consumer 180° system components including setting terms of sale, warranty management, personal data protection compliance, self-regulation in advertising and information, and handling petitions complaints and claims PQR in Bogotá

How do we do it?

Diagnosis of compliance level.

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Immediate corrective actions.

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Preparation of compliance manuals and policies.

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Implementation of corrective measures.

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Development and implementation of the Consumo 180° Compliance Unit.

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Implementation of a culture of self-management and observance of consumer protection regulations.

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Frequently Asked Questions

Intellectual Property and Trademarks

An intellectual property management system (IP-MS) is a set of internal processes that allows a company to identify, protect, manage, and exploit its intangible assets: trademarks, patents, industrial designs, trade secrets, and copyrights. Without an IP-MS, your company risks losing rights due to expired deadlines, unauthorized use by third parties, or lack of timely registration. At Buritica Abogados, we design systems tailored to the size and sector of each organization.

The Consumer Statute (Law 1480 of 2011) establishes the rights of Colombian consumers and the obligations of producers and suppliers. It includes regulations on warranties, advertising, truthful information, product safety, and contractual protection. Non-compliance can lead to complaints, administrative investigations by the SIC, and fines of up to 2,000 current monthly legal minimum wages.

Administrative investigations by the SIC are initiated ex officio or upon a consumer complaint. Upon receiving the notification, your company has a deadline to file a statement of defense with supporting evidence. It is essential to have specialized legal advice from the very beginning, as fines can be significant. A compliance system such as Consumer 180° allows you to document prior regulatory compliance, which constitutes a mitigating factor in the proceedings.

 
 

Complaints are filed with the Delegate's Office for Consumer Protection of the SIC, either in person, by mail, or through the SICFacilita virtual platform. Identification of the complainant, data of the supplier or producer, a description of the facts, and evidence supporting the claim are required.

The SIC most frequently imposes sanctions for: misleading advertising, breach of warranties, lack of consumer information, infringements of the personal data protection regime, and acts of unfair competition. Fines can reach up to 2,000 SMLMV for legal entities. A compliance program helps prevent these sanctions and demonstrate due diligence before the authority.

Consumer Protection and the SIC

BURITICÁ ABOGADOS

Our experience allow us providing strong and efficient advice

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